Concept
Fabric mirror is an application which will help provide a comprehensive real time view to you of different trending possible styles a fabric can be transformed into in no time. It will also help suggest styles based on your body type using computer vision technology to understand body measurements accurately. Also using deep learning algorithms it will show best size recommendations.
Mission-Vision Statement
To help provide a mirror to the fabric buyers to visualise their outfits in different styles and give them a real time view.
About the Logo
The logo is an amalgamation of letter f and m and the mirror together giving it a minimalistic look.
UI: Color Palette & Typography
Color Palette
I chose purple as my primary color as purple is a colour which is bright and gives a playful vibe. Also it symbolises creativity and royalty which goes well with the app’s concept.
Typography
I went ahead with Open Sans as the font for the application as I wanted a clean and minimalist feel and at the same time its legible.
Planning the Approach
Discovery
At the very onset of the project, I started with brainstorming. Came up with multiple ideas but ultimately working around the basic idea of fabric mirror. The discovery phase is all about identifying the user pain points, needs, behaviour etc. and understanding how research plays an important role in a project.
User Study: Research: Qualitative and Quantitive
Qualitative Research involved a semi structured questionnaire to survey around 70 people. This was done to understand the experience people go through while buying fabric for customisation of their clothes.
- Do you ever get your clothes customised?
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- If yes, then do you buy the fabric?
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- How has your experience been like while buying the fabric?
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- Do you prefer going to a boutique, if so why?
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- Would you download an app which will help transform the fabric into different
styles just by clicking a picture?
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- Would you recommend this to your friends and family?
Quantitative Research involved statistical data from the questionnaire and insights. We got an overview of the problems people face and what are their requirements.
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Based on the statistical analysis we found some insights.
- An average of 70% of Indian women prefer getting their outfits customised. Most of them prefer buying their fabric from shops and also go to boutiques for customization.
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- While buying fabric women are often confused how the fabric would look on them and how the different styles would look on them.
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- Boutique owners spend a lot of money on samples and sometimes its challenging for them to show every possible style of the fabric to their clients.
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- How much fabric is required also is a concern at times.
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- Since clothing size keeps changing for some people so that’s another concern.
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Synthesize
After completing the user study and research we came to defining and synthesising the problem based on the insights we gained.
Persona Scenario 1
Persona Scenario 2
Problem Statement
To help provide a mirror to the fabric buyers to visualise their outfits in different styles and give them a real time view.
Empathy Map
To gain a deeper insight into the user based on user studies and research I created an empathy map.
Ideate
After defining our target audience and getting insights I used 5Ws and 1H ideation technique to further understand the problem, features and other things as part of the application. Then I moved to IA and user flow.
Information Architecture
User Flow
Build
This is the design phase where we collect all the information and try to find as many possible solutions as we can find. We execute and bring in place those solutions with wireframes and visual designs.
Wireframes
Visual Designs
Testing
After the designs are completed and the prototyping is completed, we move to usability testing. Usability testing is carried out to evaluate the ease and intuitiveness of the application.
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Based on the given tasks to a group of users feedback is taken into consideration for further improvement of the designs.
Future Scope
As part of future scope and studying the suggestions, I feel that I can use Augmented Reality (AR) for to get a real time view of a human and how a fabric would look on ourselves anytime
anywhere.